Have Hit Songs Slowed Down: Myth or Facts?

Frair Mac & Chukwunonso Asiadiachi (The Beat-Oven)

December 21st, 2021

Music as an art form has always been an attempt to quantify the intangible, give meaning to expressions undefined; tell stories about experiences that better encapsulate existence- be it the vibey feeling of a Friday night out with friends, the tranquil of a quiet Sunday morning, the bustle on a typical workday, the longing for a lover or the pain of unrequited love- music has been one of the outlets through which emotions and experiences are channeled. Commonality tapped and universality achieved. Really good music employs ‘language’ style and structure that draws from an individual experience and transcends individuality and circumstantial peculiarities to become widely appreciated and enjoyed.

The basic make-up of this ‘language’ lies in the style, lyrics, surround sound/layering, melody, beat, and the overall tempo. Here lies the crux of our discussion today.

In recent years and even ever since the dawn of music commercialization and mass media consumption, the argument that the soundtracks to our lives, the biggest songs, or the yearly hits have gotten slower or faster has always been made. No matter what side of the argument one is on (or date of birth;) you get to appreciate where both sides are coming from (practical relativity is some crazy stuff). Warped perception, listening bias, distorted frame of reference, myth or is there something to it?

Before this pareidolia (myself, yours truly) delves into the nitty-gritty of it all, some background first- It’s easy to get drawn into this barstool type of discussion and get giddy from all the nostalgia, anecdotes would dredge up. It’s important, however, to define and understand some basic music concepts for a more productive dialogue.

What does the tempo of a song mean? What does it mean objectively when we say a song is a fast tempo or up-tempo? At what delineating point do we say this song is slow? Normally paced song? Or a fast song?

Speed Demons

Tempo is the speed or pace at which a given musical piece is played/performed/delivered. Tempo in older classical music was used to refer to the time of completion of a musical piece (tempo; Italian for time).

In more modern times tempo has been measured on a beats per minute basis (bpm) using metronomes or music sequencers. How music is paced is of great importance not just in classical music but even in more contemporary forms of music. Musical pieces could range in terms of tempo from very very slow songs (larghissimo) 24bpm; to very fast songs (prestissimo) 200bpm and over.

We know that music objectively transitions from slow-paced through normal pace(walking pace) and then fast pace right around andante through to allegro (76bpm-156bpm), above 120bpm is generally considered fast. The fastest tempo song ever recorded that holds the Guinness world record is ‘Thousands’ by EDM artiste Moby in 1993 with a tempo peaking at 1,015bpm. For perspective on this, Eminem’s “Rapgod” is 148bpm, Bruno Mars’s “locked out of heaven” is 146bpm, Lil Nas X “Industry baby” 150bpm, Beyonce’s “Naughty girl” 199bpm.

Fast tempo as a determinant of commercial musical success is not even an argument made anymore (Adele laughing somewhere on her couch and Omah Lay may understand).

Tempo Run

Now to the issue of whether Nigerian hit songs are getting slower or faster? First and foremost, Nigerian songs are generally not as fast as many of us may like to think they are. The hit songs are not far off this quick (but not very fast) tempo. On the tempo scale Nigerian hit songs are more of ‘moderato’ than ‘allegro’, talkless about ‘presto’.

For example, between 2018-2020 the fastest-paced hit on record was ‘Jerusalema’ with 125bpm. In fact, 2021 just has a handful of hits 120 and above; “Onyx” by kola boy, “Levels” by Flavour 172bpm, “Egedege” by Larry Gaaga 170bpm, “Cho Cho” by Zlatan 147bpm, “KPK” by Rexxie & Mohbad 123bpm, “Coming” by Naira Marley ft Bussiswa 121, “Verified” by Laycon 120bpm, “Cash App” by Bella Shmurda and “Baba Fela” by Mr.Real both 120bpm.

This is a pattern that has held from previous years, with a handful of songs serving as outliers going past the 120bpm tempo. Now it’s understandable that one listens to ‘booty call’ by mo-hits all-stars and ‘Oliver twist’ by D’banj then go on to hear Omah Lay’s “Bad Influence” and Wizkid’s “Essence” and come to an arm-chair conclusion that the tempo for hit songs seemed to be slowing down as the time progressed. This would deny an individual from appreciating some other anecdotal fact that may cause some dissonance to the already flawed conclusion reached like for example that – “African Queen” existed in a world before “Tesumole”.

Deadbeat Sounds and The over flogging of dead horses

If the tempo for all the whole hit Nigerian songs of the past 20yrs were to be analyzed and ‘graded on a curve’ it will look much more like a Gaussian curve with a bulk of the tempo 90- 120bpm placed around the center and outliers <90 and >120 on each side of the curve. And on…and on….. A scatter dot graph for the past 5years would show a ‘plateau’ level at the 120bpm with a bulk of hits below this line and very few songs making it above this line. This with little to no noticeable change or appreciable variation could point to any discernible pattern across these years.

In the Music

Between 2018 and 2019, Naira Marley’s “Soapy” 123bpm ranked as one of the fastest tempo hit songs consumed by Nigerians in both years, Chinko Ekun’s “Able God” clocked in at 125bpm.

We do know that the genre of music prevalent in these parts may not necessarily accommodate much quicker pacing without losing its musical luster.

Afrofusion-Amanpiano-High life in the way this trifecta is currently constituted and incorporated into the Nigerian ‘body of music’ permits the carefree and seamless pace it appears to stride with.

All the para-related sounds that draw on these various forms in one way or the other utilize this similar tempo range to salutary effect.

Myths vs Reality

Music finds different means for its expression, some of these differences in expression are borne out of differences in lived experiences and different perceptions of shared experiences, the uniqueness of individual perspectives, and the vehicle through which music is expressed (genre, influences, stylistics, and language peculiarities).

Tempo is not as important a determinant in the commercial success of a song as it was once thought to be. The existence of data has consistently shown this and why it appears ever more difficult to find patterns of tempo change involving hit songs through the years.

A hit song while not entirely independent of the tempo,(As club songs which tend to have high replay value and contribute to a good proportion of hits tend to be a little faster than the rest) draws its essence more from the melody, lyricism, and ability to connect with the zeitgeist of the time and deliver something truly memorable for its era.

Tempo and tempo patterns do not appear to have played an outsized (as some of us imagined it did) role in how songs are composed and consumed. Hence, little, in the way of a true ‘deliberate’ pattern can be recognized from the data and analytical model presented.

What can be said is with the preeminence of certain genre types, the pattern of tempo has held fairly constant as it would in any other place producing diverse forms of music from diverse sets of people, each with a unique take on the art form.

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