Nigeria’s WurlD has shared Don’t Get Used To This (WeAreGvds/Addictive Content), ****a brilliant new EP showcasing his continued evolution as a singer, songwriter, and aesthetic innovator. Listen here: https://africori.to/dontgetusedtothis
Effortlessly blending the infectious rhythms of Afrobeats and the sharp songwriting and soaring vocal melodies of R&B into a fresh global sound he calls Afrosoul, WurlD is a true modern visionary and a singular talent. Don’t Get Used To This, his fifth project in five years and the follow-up to 2022’s critically acclaimed My World With U, taps the sonic pulse of his hometown of Lagos, Nigeria, where he’s recently returned to live after residing in the US for over a decade. With no guest features, WurlD’s crisp melodies and powerful hooks do all of the talking on tracks like the tantalizing “Do It” and the reggaeton-inflected “Sare.”
On Wednesday, WurlD premiered his latest single (and the focus track for today's EP release) “Shake” via The Dotty Show on Apple Music. The track, produced by Anne “Ketta” Telstra and Moussa, blends the rolling, log-drum basslines of South African Amapiano, the syncopated drum patterns of Afrobeats, and the atmospheric horn samples of deep/downtempo house, creating a lush backdrop for WurlD's earnest pleas for intimacy. “Don’t Get Used To This is a love project centered on embracing the present moment,” WurlD explains. “We immerse ourselves in the depth of feelings and emotions experienced in the here and now, without dwelling on the past or anticipating the future. While this love is undeniably enchanting, we remember that tomorrow remains uncertain. Enjoy these sounds but don’t get used to it.”
The eight-track set is WurlD’s inaugural release under Addictive Content, a new imprint he’s created with his brother Muktar Onifade, a fashion designer who also serves as his creative director and stylist, to shine a light on the future sounds and next generation of African talent. WurlD co-produced each track with up-and-coming producers signed to the label, with the exception of “Location,” the project’s transportive third single, which was produced solely by the massively influential Nigerian producer and Beyoncé/Drake collaborator Sarz.