Davido, the Afrobeats superstar, is taking the world on a new chapter in his career with the launch of Nine+ Records, a global music label in partnership with UnitedMasters. This move signifies a significant shift for Davido, transitioning him from chart-topping artist to music industry executive. Bobo Ajudua, CEO of BFA & Co Legal, Davido's legal counsel and manager, sheds light on the future of DMW alongside this exciting new venture.

A New Vision Takes Flight

The seeds of Nine+ Records were sown at the 2023 UnitedMasters SelectCon event. There, a pivotal connection emerged between Davido and Steve Stoute, chairman of UnitedMasters. Recognising Davido's talent and ambition, Stoute challenged him to envision a label rivalling industry titans.

This vision resonated deeply with one of Davido’s core values; We rise by lifting others. Nine+ Records represents an opportunity to empower new artists and solidify his legacy as a music industry leader. However, building a successful label from the ground up requires a strong foundation.

Structure and Expertise: The Cornerstones of Success

"Davido's support for talent is undeniable," says Ajudua. "But experience and structure are equally crucial for long-term success."

Nine+ Records signifies a distinct entity from Davido's existing label, DMW. This strategic separation allows for a clear focus on the unique goals of each label.

DMW: A Moving Legacy

"DMW is a well-established label with a thriving roster of artists," explains Ajudua. "It will continue to operate independently under its current structure."

This ensures that DMW maintains its established identity and continues nurturing its existing talent.

Nine+ Records, on the other hand, represents a new chapter for Davido. Partnering with the global reach of UnitedMasters, it aspires to foster not just Afrobeats talent, but artists across various genres with a potential for international success.

BFA and Co Legal: Orchestrating the Future of Music

BFA and Co Legal's successful negotiation and closing of this deal showcase their expertise in entertainment law. Ajudua's dual role as Davido's legal counsel and manager highlights the comprehensive approach BFA and Co Legal bring to the table for their clients in the ever-evolving music industry.

Visit www.bfaandcolegal.com for more information.