Earlier this year, Spotify released a new feature in beta called DJ. DJ is a personalized AI guide that familiarizes itself with the user’s music taste so well that it can choose what to play for the user. The initial debut of the feature was made available in just US and Canada and then in May, was extended to UK and Ireland.
Due to the immense amount of positive feedback it got from the users in the aforementioned countries, Spotify has now decided to begin rolling out DJ, in Beta, to Premium users in Nigeria - taking personalization to the next level and connecting artists and fans in a deeper, more meaningful way. Since launching in the US, Canada, UK and Ireland earlier this year, DJ has become the most discussed Spotify feature on social media Check it out HERE.
This new feature, first rolling out in beta, will deliver a curated lineup of music alongside commentary around the tracks and artists you like in a stunningly realistic voice.
Never before has listening felt so completely personal to each and every user, thanks to the powerful combination of Spotify’s personalization technology, generative AI and a dynamic, expressive voice. At launch, listeners will have the option to hear English language commentary from the initial voice model, Spotify’s own Head of Cultural Partnerships, Xavier “X” Jernigan as the first voice model for the DJ.
You can find your personal AI DJ by opening the Spotify mobile app on your iOS or Android device. From there, head to your Music Feed on Home and tap play on DJ.